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Double Down on your Data

Double Down on your Data

 

Description

Double Down on your Data

How analytics is revolutionizing the Casino Industry

This is the Chinese version of Double Down on your Data.

Often referred to as the heartbeat of a casino operation, marketing effects almost every single function at a modern casino property yet is often taken for granted. This article by a 20-year-old veteran of the software industry - Double Down on your Data is the latest development in this fast-growing industries, including:

Creating demand for your casino

Streamlining the marketing process

Creating accurate predictive patron models

Mobile-lizing your marketing campaigns

Improving table- games revenue management

Exploiting the marketing potential inherit in social networking sites

Courting the highly valuable Asian gambler

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The information may be outdated (2011-04-14 17:22:35). For actual information go to iTunes

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